Monday, February 14, 2011

Luxury Real Estate Marketing: Love and Marketing Ingenuity

xury Real Estate Marketing: Love and Marketing Ingenuity (edit/delete)

The Chinese have their version of Valentine’s Day in August (August 6th, 2011) known as Qi Qiao Jie. Kentucky Fried Chicken has introduced February 14th as an additional day to celebrate Love. In 1999, a KFC franchisee in Hong Kong bought the rights for a Portuguese egg tarts from a bake shop in Macao, and began selling them in his restaurants on the Mainland in 2004. The dessert is very popular daily and on Valentine’s Day they sell three times as many.

This year this entrepreneur is running a “love song” promotion this year. People can select the song of their choice on line, reserve a date and time at a specific KFC, and when they get there, the restaurant will play their song.

After all, why not celebrate Love twice a year or better yet every day?

Is now the time to refresh your brand?


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