Tuesday, February 8, 2011

Luxury Real Estate Marketing: Are You Social Media "Cool"

This morning's Wall Street Journal reported a new phenomenon that has been emerging in Social Media: ranking "users on their Social Media clout.

Just like a credit score, there are points given from 1-100, and the key to keeping your score higher is to demonstrate your influencer status. Companies like Klout, Peer Index (refers to what they do as "the S&P of social relationships") and Twitalyzer amass data from Twitter, Linked and Facebook. They enter the data into their parameters and then come up with scores to decide whether or not you are important enough to be deemed an influencer.

The purpose of this indexing is to help others know who to trust on line, and also help marketers identify who would be a good promoter of their brands. Will having a high influencer score make one the Pied Piper of real estate and lead hordes of potential buyers and sellers to your door? Does that really indicate one's integrity or trustworthiness?

What do You think? We would love to hear from you. Happy Tuesday!


Buzz-Worthy Luxury Real Estate Websites

Personal Branding Case Studies Company Branding Case Studies

About Language of Luxury



Linked In, Facebook, Active Rain

Follow Us on Twitter: LuxuryMarketing

No comments:

Post a Comment