Monday, June 29, 2015



What will be your response when competition shows up in your luxury real estate marketplace?  Do you take it as an opportunity to sharpen your focus and confirm your competitive edge, which would be a win for you?
Or, do you complain and embark on a whining campaigIf you follow business news, you probably heard about Uber (valued at $50 billion) threatening to dominate the taxi industry because of their great service and reliability.  Who would have thought that taxi customers were an under served market niche? In the hotel business, a similar scenario is happening with Airbnb, Inc (home-rental service). Their value, $25.5 million, is now on par with Hilton Hotels valued at $27.6 million.  Who would have dreamed that there was a need for travelers beyond the traditional hotel model?
The traditional taxi business has begun the whining cycle by looking to the government to help them out, instead of taking the opportunity to better or best the new entries in their market.  Likewise, Airbnb is facing opposition from local governments whose revenues are enriched with a hotel city tax.  Hotel chains are also looking to the government for regulations to stop this upstart.We have long emphasized that by finding an underserved or uncontested market niche (like taxis and home-rental service) you can become a dominant player in a new market category.  This is exactly what Uber and Airbnb have done.
What will you do when new competition comes to town, whine or win?
Written by Ron & Alexandra Seigel-
ABOUT:  Napa Consultants, International is the leader in brand strategy for the luxury real estate industry.  They work exclusively with professionals who are passionate about gaining or sustaining market leadership. With an expertise in personal branding, company branding, luxury real estate website design and social media marketing they help their clients become the breakaway brand in their marketplace.

Thursday, May 21, 2015

Do you know where the bones are buried?


If you want to be top of mind in your luxury real estate marketplace, you have to be the most knowledgeable agent in your area.   As we used to tell our clients, when asked why they should work with us and sign an exclusive representation, “we know where the bones are buried.” 

This meant that we knew how to find buildings that could be sold that had not been listed, because we had relationships within our marketplace.  These owners would happily sign a one party exclusive.
Not long ago, we met with a local agent who wanted us to see a magnificent estate that was on the market.  What impressed us most about the agent is her encyclopedic knowledge of her marketplace. 
We mentioned to her that prior to moving North from Los Angeles, we had put in an offer on a house on one of the streets nearby.  With our brief description from 10 years ago, she knew the house and gave us the history of it.  She knew the improvements that were done to it, and who owned it now.

This past week in Boston, we met an agent who specializes in one of the up and coming brownstone neighborhoods.  He was giving us a walking tour of the area.  What was impressive about him is that he knew the history of each building.  He knew what was being remodeled in the area. 

He knew every park and the improvements that were made.  He knew the people that lived there.  He could tell us the psychographics and demographics of the buyers.  He knew every retailer on the street.  He showed us the new dog park, and knew the people and their dogs. 

Later on, we went to lunch at one of his favorite restaurants, where everyone knew his name and were delighted to see him.  We even walked in to a competitor’s real estate office and everyone there was happy to see him!

Do you know where the bones are buried in your neighborhood?

Written by Ron & Alexandra Seigel-
ABOUT:  Napa Consultants, International is the leader in brand strategy for the luxury real estate industry.  They work exclusively with professionals who are passionate about gaining or sustaining market leadership. With an expertise in personal branding, company branding, luxury real estate website design and social media marketing they help their clients become the breakaway brand in their marketplace.

 


Monday, April 20, 2015


Your competition                                                                   Your Competition

Why on earth are you in the game of luxury real estate marketing if you are not in it to win it? Sure, there are plenty of agents who just want to eek out a living. But, they are missing out on all of the fun because they do not know the secret of winning the game!

The sweet spot in marketing luxury real estate is making the shift from being what we call a competent “transaction engineer” to being a true market leader. When market leadership is your quest, you become a strategist in a game where power, personal power is the biggest prize and the lion’s share of business follows naturally.  

As luxury real estate brand strategists we advise our clients to look at their competitors as if they were cartoon characters. Do not take them seriously. Factor them out of your mental equation completely and stay 100% focused on your strategy for winning the game, the inner game.

It really gets to be fun when you identify an uncontested or under served market niche that you can dominate, a niche that you can become passionate about.  Then, the competition really becomes irrelevant.  You are not out to “get them”.  You are out to achieve your personal best!

So, what is the secret to winning? Keep your eye the prize of the inner game of luxury real estate marketing-the game of self-actualization! Be in it to win it!

Written by Ron & Alexandra Seigel-
ABOUT:  Napa Consultants, International is the leader in brand strategy for the luxury real estate industry.  They work exclusively with professionals who are passionate about gaining or sustaining market leadership. With an expertise in personal branding, company branding, luxury real estate website design and social media marketing they help their clients become the breakaway brand in their marketplace.

Monday, April 13, 2015

Marketing Luxury Real Estate: The Drone Syndrome

When adapting new technology in luxury real estate to your website, it is a good idea to consider the end-user.  There is no doubt that drone photography is impressive and the effects that can be created are comparable to films made for I-Max. However, will your buyer or seller want to see the effects every time they visit your site?

In viewing a real estate site with a home page that had beautiful drone videos, one of our friends remarked that he would need a Dramamine to continue viewing the site.  He would not go back to that site.Will using drone photography in a listing video be the deciding feature that will win you the listing?   Who needs to be impressed, the buyer or the seller?

There is no doubt that the aerial view of a large estate, a ranch, or a waterfront property is impressive.  How often, does a buyer make a decision to buy a home based on aerial views?  How important is it to the seller to have his/her home photographed in this manner?  Do the sellers get bragging rights when talking to their friends, that their agent used a drone?

If you are going to use drone photography hire a professional, and make sure it is legal in your area.  However, do not get caught up in the drone syndrome just to appease sellers, and pass the Dramamine!

Written by Ron & Alexandra Seigel-
ABOUT:  Napa Consultants, International is the leader in brand strategy for the luxury real estate industry.  They work exclusively with professionals who are passionate about gaining or sustaining market leadership. With an expertise in personal branding, company branding, luxury real estate website design and social media marketing they help their clients become the breakaway brand in their marketplace.

Friday, April 10, 2015

The Magic of Mental De-Cluttering: The Benefit of Doubt!

In our previous post on this topic, The Magic of Mental “De-cluttering”, we advised that taking a few minutes several times a day to clear your mind enables you to see business opportunities and possibilities that you might otherwise miss. Here is a tip that can help you clear your mind so you can stay focused as a luxury real estate marketing professional.

The only thing that can stop you from succeeding in becoming a market leader (barring external circumstances that are truly beyond your control) is not taking consistent action toward your goal once you have identified your success formula. It may take some trial and error to develop your success formula, but that is all part of the game.

The number one enemy of consistent action is self-doubt.  It is self-doubts that start the process of cluttering your mind. It is you, second-guessing yourself that precipitates immobilization. 
The clutter accumulates when you allow yourself to get distracted by all kinds of people, circumstances or events.  Sure, there are some people who may try to immobilize you. But, it is only when you go into agreement with them that you use them as your excuse to slow yourself down or stop yourself from succeeding.

So, what is the remedy that can keep your mind clear, uncluttered and on track? Give yourself the benefit of the doubt! Test this out for yourself and watch how fast your mind becomes uncluttered, and clear. This will erase your uncertainty and restore your confidence. It is magic!

Written by Ron & Alexandra Seigel-
ABOUT:  Napa Consultants, International is the leader in brand strategy for the luxury real estate industry.  They work exclusively with professionals who are passionate about gaining or sustaining market leadership. With an expertise in personal branding, company branding, luxury real estate website design and social media marketing they help their clients become the breakaway brand in their marketplace.

Wednesday, April 1, 2015

The Magic of Mental De-Cluttering!


I was reading Michael Jacobs post yesterday about his progressive journey of de-cluttering the physical stuff in his life, which led me to thinking about something both Ron and I practice arduously on a daily basis: mental de-cluttering!

Mental de-cluttering is taking a few moments several times in one's day to clear all those thoughts that jump in and out of your consciousness that cause you to get distracted!  For example, it is that unpleasant encounter with a client who arrived late that makes you want to rant and rave to anyone who will listen, write a post about it, post on FB, Twitter, etc.  

The clutter compounds when your well meaning friends and commenters tell you all about the misery they suffered that morning. Or better yet they recount a whole string of events similar to yours.  This adds momentum to your incident, as they are in agreement with you about this client and how people today are mean, irresponsible, blah, blah,  blah!  And your outrage gets even bigger, which takes up more space in your head.

In marketing real estate, we all know that a cluttered room limits buyers' vision and diminishes their ability to see possibilities. The same is true of the mind. Mental clutter means you have less concentration and less focus available in your day.  
When your mind is clear you see opportunities and possibilities.  You may be surprised, you will find yourself working less hours and enjoying your life more. That is the magic of mental de-cluttering.

ABOUT:  Napa Consultants, International is the leader in brand strategy for the luxury real estate industry.  They work exclusively with professionals who are passionate about gaining or sustaining market leadership. With an expertise in personal branding, company branding, luxury real estate website design and social media marketing they help their clients become the breakaway brand in their marketplace.

Thursday, March 19, 2015

How Local Amenities Accelerate Home Buying Decisions -Part 2

In Part 1 of this article series we stated that buyers make mental maps of the location of amenities that are in proximity to the home they are considering. These lifestyle amenities such as spas, golf courses, restaurants, shopping, parks, theaters etc start adding up and can tip the scale that accelerates the buying decision. 

We have been practicing yoga for years. Recently, a new studio opened in a quaint neighborhood in Santa Barbara that is within five minutes of our home.
When we saw the ocean and island view (those are the Channel Islands in the distance in the photo) from the second floor studio we were in Heaven! 

It is non-obvious amenities like these that can clinch a sale, believe it or not. It made us appreciate where we live even more.

When you close your transactions ask the buyer what lifestyle amenities helped convince them to select one home over another. Pay close attention to the non-obvious ones.  Then, be sure to point out these amenities to all of the buyers you represent going forward and also those who visit your listings.

Written by Ron & Alexandra Seigel-
ABOUT:  Napa Consultants, International is the leader in brand strategy for the luxury real estate industry.  They work exclusively with professionals who are passionate about gaining or sustaining market leadership. With an expertise in personal branding, company branding, luxury real estate website design and social media marketing they help their clients become the breakaway brand in their marketplace.

Monday, March 16, 2015

How to Leverage Your Strengths to the Max

Courtesy of Apple

If market leadership is your goal as a luxury real estate marketing professional, you must leverage your strengths to the max in order to dominate your niche. With the right strategy you can render your competition irrelevant.

That is exactly what Apple has done once again, not only in the new product category of wearable tech (Apple Watch), but also by reinvigorating the smartphone (iPhone) and notebook (MacBook) categories. With a move akin to martial arts, where you use your opponent’s force against itself, redirecting the momentum of its attack, Apple has put its competition on the defensive.

They have launched a new app software framework called ResearchKit that turns the iPhone into a powerful tool for medical and health research (with user permission only-Apple does not see your data).  Gathering research in real time on a global scale is a TOTAL GAME CHANGER for the medical field!

This trivialized Samsung’s slogan, “The Next Big Thing is Here”.  And, in a pre-emptive move, it beats Google (Android) at its own game by providing an open source platform for this app that can be freely used, changed, and shared by anyone.

Helping doctors and scientists gather data more frequently and more accurately creates an added value to the iPhone within the medical niche. World-class research institutions have already developed apps with ResearchKit for studies of asthma, breast cancer, cardiovascular disease and more.  Can you see how this strategy will boost sales in all Apple product categories for this target market, including the iPad and MacBook?

The new MacBook is another astonishing breakthrough in engineering and design. It is the lightest and most compact Mac notebook ever! It required reimagining every element to make it not only lighter (just 2 lbs!) but also thinner, including the keyboard, the trackpad and the batteries.

Apple has leveraged its strengths including exquisite design to the max to fortify its dominance across the board in all product categories. It is now adding value way beyond just the consumer market as it takes on the niches of science, medicine and business.

How can you apply Apple’s latest strategies to leverage your strengths to the max as a luxury real estate marketing professional?

ABOUT:  Napa Consultants, International is the leader in brand strategy for the luxury real estate industry.  They work exclusively with professionals who are passionate about gaining or sustaining market leadership. With an expertise in personal branding, company branding, luxury real estate website design and social media marketing they help their clients become the breakaway brand in their marketplace.

Tuesday, March 10, 2015

How Local Amenities Accelerate Home Buying Decisions – PART 1

Luxury real estate marketing professionals often underestimate the powerful part local amenities can play in the emotional buying decisions of high net worth consumers.  Buyers make mental maps of the location of amenities that are in proximity to the home they are considering. Then, there is certain point when the amenities start adding up and tip the scale, which accelerates the buying decision.
In this article series we will point out some of the non-obvious amenities that can clinch a sale.  You will be surprised how simple the amenities can be.

We were delighted to discover that the Los Angeles based Hillstone Restaurant Group just opened one of their concept restaurants here in Santa Barbara called The Honor Bar. One item on the menu is so good, that we plan on dining here just about once per week.  It is Ding’s Crispy Chicken Sandwich with Baby Swiss cheese, sliced tomato & vinaigrette slaw on a homemade sesame seed bun that looks enormous, but is light as air.   The textures and spices compel you to stop whatever you are doing, close your eyes and just savor this simple yet layered culinary experience. And, it is plenty for two people to share.

Given that Los Angeles is the primary feeder market (no pun intended) for Santa Barbara homebuyers, The Honor Bar represents a sure bet for comfort food with the same polished level of service that they have come to expect from Hillstone’s LA restaurants (Houston’s, Bandera’s, Gulf Stream and R&D Bar). 

Can you imagine that a great sandwich could become an emotional reason to buy a home?  We are not saying that these amenities are the major emotional reasons to buy, just the ones that can tip the scale if there is indecision.

As a luxury real estate marketing professional you need to know all about these amenities and point them out to your buyers. What are some of the scale-tipping amenities in your marketplace?  Stay tuned for more on this topic!

ABOUT:  Napa Consultants, International is the leader in brand strategy for the luxury real estate industry.  They work exclusively with professionals who are passionate about gaining or sustaining market leadership. With an expertise in personal branding, company branding, luxury real estate website design and social media marketing they help their clients become the breakaway brand in their marketplace.

Tuesday, February 24, 2015

Luxury Real Estate Marketing Tip: Is Your Voice Mail Fresh Or Stale?


Some of the best luxury real estate marketing ideas can be the simplest ones. We recently had the pleasure of speaking with a member of the Language of Luxury community, Sally Uhlmann of Platinum Properties, who shared a simple, yet brilliant, zero-cost marketing tip that has helped to make her the market leader in Bozeman, Montana luxury real estate.  Sally was kind enough to let us share this with you.

When was the last time you refreshed your cell phone voicemail message? Do you have a generic voice message or is it in your own voice? Does your message say the same boring things that almost every real estate agent voicemail message conveys? If so, you are missing a tremendous opportunity to make a great first impression or re-enforce your personal brand in the minds of your current referral base.

Sally changes her voicemail message every two weeks! She believes that in a 30 second message you have the opportunity to identify your unique style, your distinct brand of doing business in a very personal way.

Every holiday is an opportunity to spread good will with a fresh message. Sally’s Valentines message was quite endearing. She advises that you should never get stale or predictable.  Even her long-term friends and family look forward to hearing her latest installment, if they cannot reach her on the spot.

Keep your personal brand fresh in the minds of your target market and referral sources. Refresh your voicemail message regularly.
Written by Ron & Alexandra Seigel- 
ABOUT:  Napa Consultants, International is the leader in brand strategy for the luxury real estate industry.  They work exclusively with professionals who are passionate about gaining or sustaining market leadership. With an expertise in personal branding, company branding, luxury real estate website design and social media marketing they help their clients become the breakaway brand in their marketplace

Friday, February 20, 2015

Staying On The Leading Edge of Luxury

Apple store on 5th Avenue in New York. Photo by© Phakimata

It is tempting to dilute your position as a leader in luxury real estate marketing by taking on whatever properties come your way in various price ranges.  The temptation comes either from greed, fearing that you will miss out on other opportunities, or from losing confidence that your chosen niche has the capacity to fulfill your financial goals.

A great case in point is the reversal of fortunes of Samsung in the smartphone market.  After an outright assault on Apple, Samsung surpassed Apple in overall smartphone sales. Their tactic was to create phones in all price ranges and go for sheer volume.

Apple stayed focused on the top-tier where the margins are high and regained supremacy after selling over 75 million phones in their last quarter.  A significant percentage of 2014 sales were in China where competition for lower price range phones is fierce and margins are slim.

Last year Apple unseated all of the iconic European luxury fashion and jewelry brands as the number one luxury brand in China. With the Apple Watch soon to launch, Senior VP of Design, Jony Ive, and the new head of retail, Angela Ahrendts (who was credited for turning around luxury retailer Burberrys) are in the process of revamping the design of its stores. Apple is doubling down on luxury to strengthen its dominance in this arena.

Continuously refining your marketing message and luxury real estate brand esthetics is an important part of staying on the leading edge. It is essential if you want to stay ahead of your competition in the long run.

Written by Ron & Alexandra Seigel- 
ABOUT:  Napa Consultants, International is the leader in brand strategy for the luxury real estate industry.  They work exclusively with professionals who are passionate about gaining or sustaining market leadership. With an expertise in personal branding, company branding, luxury real estate website design and social media marketing they help their clients become the breakaway brand in their marketplace

Wednesday, February 18, 2015

Expressing Your Brand: Finding Your Perfect Pitch

                   
In the art world there are forgeries that only trained experts can discern. But, when it comes to authenticity in your personal luxury real estate brand most people can spot a fake from a mile away. Authenticity is the key to longevity in your business.

If you are a lover of pop music you certainly can appreciate the originality and authentic voice of singer-songwriter Adele.  She has sold over 40 million albums worldwide and has won numerous awards including a Grammy, Golden Globe and Academy Award for “Skyfall”, from the James Bond film with the same name.

This year a new talent emerged to take the top awards, Sam Smith. His golden voice is pitch-perfect.  When you hear Sam, it is clear that you are experiencing the depth of his soul. You hear his truth.
What you are striving for with your personal brand is authenticity in every communication you have with current and past clients, prospects and also with your entire potential referral base.  The clients you want are those who can discern the real deal, the genuine article.  You do not want the ones who can easily be fooled by a false front, a mask, or a people-pleasing fa├žade.

The message from a personal brand that is phony will sound and feel discordant to those who value authenticity. It takes guts to put your authentic self on the front line.  But, in the long run you will strike the right chord with your ideal clients.

Written by Ron & Alexandra Seigel- 
ABOUT:  Napa Consultants, International is the leader in brand strategy for the luxury real estate industry.  They work exclusively with professionals who are passionate about gaining or sustaining market leadership. With an expertise in personal branding, company branding, luxury real estate website design and social media marketing they help their clients become the breakaway brand in their marketplace

Tuesday, February 10, 2015

Setting The Angel Free: Finding Authenticity In The Branding Journey

One of the challenges of branding a luxury real estate professional or company is whittling away at their currently projected image or the hype that is erroneously attributed to their success.  Many individuals and companies are blocked from their genuine selves, what they stand for, and their own personal truths.  In our strategic branding practice, we seek to identify the authentic soul of the personal or company brand and make what is implicit explicit.

We are reminded of one of Michelangelo’s quotes, “Every block of stone has a statue inside it and it is the task of the sculptor to discover it, I saw the angel in the marble and carved until I set him free”.

Recent events in the world of celebrity, sports, and news figures have revealed the shortcomings of some high profile individuals.  They fell prey to the hype of their unauthentic personal brands, driven by the desire to maintain their visibility and marketability.

Sooner or later, they find that they cannot maintain this false image, and are hugely relieved when the truth comes out.  Yearning to be set free from the imprisonment of an inacurate brand identity, it is as if they orchestrated their own downfall.
  For us branding is not about creating a spin, or something that will please the target market. It is a journey of rediscovering and re-affirming our client’s authenticity, and then, developing a brand strategy together that fits like a glove.

When a luxury real estate professional or a company is the genuine article and recognized as such, trust is gained rapidly and referrals abound. An angel set free has no limitations.

Written by Ron & Alexandra Seigel-

ABOUT:  Napa Consultants, International is the leader in brand strategy for the luxury real estate industry.  They work exclusively with professionals who are passionate about gaining or sustaining market leadership. With an expertise in personal branding, company branding, luxury real estate website design and social media marketing they help their clients become the breakaway brand in their marketplace.

Friday, February 6, 2015

Beyonce’s Personal Brand Extension: Will You Bite?

Many celebrities have launched and endorsed their own businesses to leverage and extend their personal brands. Beyonce just launched a home delivery Vegan food service based on her 22 Days Vegan Challenge.  Will you bite?

In our previous post we discussed the importance of researching and anticipating the needs of your target market in your luxury real estate practice.  Beyonce definitely spotted multiple trends that converged in her new business model: the vegan trend, the non-GMO trend and also the trend of home delivery of groceries and prepared meals that can be ordered via the Internet. In selecting this business she is “riding the horse in the direction it is going”.

While home grocery delivery has attracted millions of venture capital dollars, the space is becoming extremely crowded.  Why would anyone enter this highly competitive field at this stage in the game?
Beyonce’s brand extension (beyond singing and acting) exemplifies our approach to this question: identify an uncontested and/or under served NICHE (within this larger category) that you can dominate.  She also has an “unfair” competitive advantage: her personal brand is very well known and she apparently “walks her talk”, i.e., she is a vegan and she looks stunning! 

Often, when we work with incumbent market leaders in luxury real estate, we are asked, “How can I expand beyond my current niche that I already dominate?”  The same approach applies. Once you dominate one niche, your strong reputation as a market leader precedes you if you want to extend your brand into another niche.

By leveraging your strengths you can more readily conquer your next challenge. Your credibility makes it easier for your new target market to “bite”.

Written by Ron & Alexandra Seigel-

ABOUT:  Napa Consultants, International is the leader in brand strategy for the luxury real estate industry.  They work exclusively with professionals who are passionate about gaining or sustaining market leadership. With an expertise in personal branding, company branding, luxury real estate website design and social media marketing they help their clients become the breakaway brand in their marketplace.

Tuesday, January 13, 2015

Brand Surgery Or Brain Surgery: It Is Not As Simple As Buying A Logo

Refreshing your brand is a very important task if you want to maintain your position as a market leader.  Staying sharp, relevant and up-to-date technologically is imperative!  But, take it from us; get some expert help! Performing your own “brand surgery” is like performing your own brain surgery.

We are just now completing our own brand surgery. It was a grueling experience for many reasons.  The process of further distilling your own extraordinary promise of value to its bare essence and then communicating it with even fewer words and images is a daunting task.

This challenge is exacerbated by the new constraints of contemporary website design that has to work not only on desktop computers but also on all mobile devices (both in landscape orientation and portrait).  We are excited about the results. And, we will share the new Napa Consultants, Int’l website with our readers by the end of the month.

Refreshing your brand is not like shopping for a logo.  Sure, you can update your look. But, a look is not necessarily a brand.  Your brand needs to empower your entire current and future referral base to spread the good word about you. It needs to be remarkable to spark word-of-mouth advertising.

Your website needs to become your silent salesperson. It needs to be a polished presentation that communicates who you are and how you are different from your competition with an economy of words. 

Do not attempt brand surgery on your own. It is hit or miss at best. It took us six months to figure out our own rebranding.  Think of how many homes you could sell in six months.  It is not as simple as buying a logo, get some expert help!

 ABOUT:  Napa Consultants, International is the leader in brand strategy for the luxury real estate industry.  They work exclusively with professionals who are passionate about gaining or sustaining market leadership. With an expertise in personal branding, company branding, luxury real estate website design and social media marketing they help their clients become the breakaway brand in their marketplace.
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Monday, January 5, 2015

Luxury Real Estate Marketing: Buzz and Ants!

Word-of-mouth is, by far, your best form of advertising.  But, very few luxury real estate marketing professionals seize the opportunity to spark word-of-mouth advertising (buzz) ON PURPOSE

If you want to accelerate the pace at which you achieve top-of-mind status in your marketplace, or within your niche, the art of deliberately triggering buzz should definitely become part of your skillset.  If you can leverage social media channels such as You Tube or Twitter you could score a grand slam in publicity!

During the Holidays Disney released a trailer for its upcoming feature film, Ant-Man.  The screen size was tiny, so you could not actually view the trailer.  But, it said that the “human” size trailer could be viewed if you watch Agent Carter, the new ABC TV series starting on January 6th.  The clever trailer went “viral” with over 2 millions views on You Tube.  Both Ant-Man and Agent Carter are based on Marvel characters, a company owned by Disney.  Ant-Man premieres in July.

To capitalize on the buzz, Disney released a teaser of the full-length human sized trailer.  Huffington Post for one wrote an article on this and featured the teaser.

How can you leverage buzz to spark word-of-mouth advertising for your luxury real estate marketing practice, on purpose?
 ABOUT:  Napa Consultants, International is the leader in brand strategy for the luxury real estate industry.  They work exclusively with professionals who are passionate about gaining or sustaining market leadership. With an expertise in personal branding, company branding, luxury real estate website design and social media marketing they help their clients become the breakaway brand in their marketplace.
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