Why on earth are you in the game of luxury real estate marketing if
you are not in it to win it? Sure, there are plenty of agents who just
want to eek out a living. But, they are missing out on all of the fun
because they do not know the secret of winning the game!
The sweet spot in marketing luxury real estate is making the shift
from being what we call a competent “transaction engineer” to being a
true market leader. When market leadership is your quest, you become a
strategist in a game where power, personal power is the biggest prize and the lion’s share of business follows naturally.
As luxury real estate brand strategists we advise our clients to
look at their competitors as if they were cartoon characters. Do not
take them seriously. Factor them out of your mental equation completely
and stay 100% focused on your strategy for winning the game, the inner
It really gets to be fun when you identify an uncontested or under
served market niche that you can dominate, a niche that you can become
passionate about.Then, the competition really becomes irrelevant.You are not out to “get them”.You are out to achieve your personal best!
So, what is the secret to winning? Keep your eye the prize of the inner game of luxury real estate marketing-the game of self-actualization! Be in it to win it!
Written by Ron & Alexandra Seigel-
ABOUT: Napa Consultants, International is the leader in brand
strategy for the luxury real estate industry. They work exclusively
with professionals who are passionate about gaining or sustaining
market leadership. With an expertise in personal branding, company
branding, luxury real estate website design and social media marketing
they help their clients become the breakaway brand in their