Word-of-mouth is, by far, your best form
of advertising. But, very few luxury real estate marketing
professionals seize the opportunity to spark word-of-mouth advertising
(buzz) ON PURPOSE.
If you want to accelerate the pace at
which you achieve top-of-mind status in your marketplace, or within your
niche, the art of deliberately triggering buzz should definitely become
part of your skillset. If you can leverage social media channels such
as You Tube or Twitter you could score a grand slam in publicity!
During the Holidays Disney released a trailer for its upcoming feature film, Ant-Man.
The screen size was tiny, so you could not actually view the trailer.
But, it said that the “human” size trailer could be viewed if you watch Agent Carter,
the new ABC TV series starting on January 6th. The clever trailer went
“viral” with over 2 millions views on You Tube. Both Ant-Man and Agent
Carter are based on Marvel characters, a company owned by Disney. Ant-Man premieres in July.
To capitalize on the buzz, Disney
released a teaser of the full-length human sized trailer. Huffington
Post for one wrote an article on this and featured the teaser.
How can you leverage buzz to spark word-of-mouth advertising for your luxury real estate marketing practice, on purpose?
ABOUT: Napa Consultants, International
is the leader in brand strategy for the luxury real estate industry.
They work exclusively with professionals who are passionate about
gaining or sustaining market leadership. With an expertise in personal
branding, company branding, luxury real estate website design and
social media marketing they help their clients become the breakaway
brand in their marketplace.
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