Focusing on doing a few things really
well is a surefire way to success. This was Steve Job’s mantra at
Apple. Yet, specialization is, by far, one of the most challenging
concepts for luxury real estate marketing professionals to embrace.
They are afraid of losing out on other opportunities that comes their
way.
Recently we had lunch at a restaurant in our neighboring town of Ventura that exemplified the power of focus. 805 Bar & Grilled Cheese
specializes in grilled sandwiches that are simply out of this world. In
fact, grilled sandwiches comprises their entire menu (with a choice of
complimentary side orders) And, they have an excellent wine list. The
restaurant is located right on the marina in Ventura Harbor where you
can sit outside, see the boats and enjoy waterfront ambiance.
Growing up, one of our most comforting
comfort food combinations was a grilled cheese sandwiches and tomato
soup. 805’s tomato bisque is best in class. It is rich and spicy with
plenty of tomato chunks, the perfect compliment to the sandwich.
The name, 805 (our area code) Bar &
Grilled Cheese tells you exactly what the brand category is, local
comfort food, and also its niche within that category. This not only
makes it easy to remember, but also easy to spread the good word via
word-of-mouth advertising. And, that is the power of focus and
specialization!
ABOUT: Napa Consultants, International
is the leader in brand strategy for the luxury real estate industry.
They work exclusively with professionals who are passionate about
gaining or sustaining market leadership. With an expertise in personal
branding, company branding, luxury real estate website design and social
media marketing they help their clients become the breakaway brand in
their marketplace.
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