One of our biggest challenges as brand strategists is to refine, condense and distill our clients’ extraordinary promise of value into a remarkable slogan in just a few words. After brainstorming with our clients and gathering a tremendous amount of information about them and their marketplace, it usually comes to us in a flash! We know we have nailed it when the slogan sticks in the minds of their target market, including any potential referral source, and sparks word-of-mouth advertising.
You may have heard the expression, “Finders keepers, losers weepers”. Recently, we came across an ad for a service that conveys their extraordinary promise of value in just three words. It is a play on this expression.
FINDERS OF KEEPERS
For fun, we will not tell you the category of business this is. In part two of this article series we will reveal the answer and also analyze this brand’s other tag line that further defines its value proposition in 5 words.
Do you have a remarkable slogan? Can you guess the category of business “Finders of Keepers” belongs to?
Written by Ron & Alexandra Seigel-
ABOUT: Napa Consultants, International is the leader in brand strategy for the luxury real estate industry. They work exclusively with professionals who are passionate about gaining or sustaining market leadership. With an expertise in personal branding, company branding, luxury real estate website design and social media marketing they help their clients become the breakaway brand in their marketplace.
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