At year-end we attended Luxury Outlook 2014,
produced by Luxury Daily. Although, the presentation was geared primary
to the luxury goods industry we gleaned some exciting insights for
luxury real estate marketing professionals that we will share with you
in this article series.
We were particularly moved by Wolfgang
Shaefer, Global Chief Strategy Officer at SelectNY, who emphasized the
importance of telling the story of your brand from three perspectives:
Stories of SOUL, stories to INSPIRE and stories of LOVE. So, stay tuned
as we apply these principles to the art of marketing YOU in the luxury
real estate realm and leveraging your brand to create an outrageously
successful 2014.
Written by Ron & Alexandra Seigel-
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