We are
always amused when an individual or company peruses our portfolio of
luxury real estate branding and website design asks us: "Which one of
these designs are your favorites?" Invariably our answer is all of
them, because our goal is to represent the individual or company, as
well as their marketplace.
What is design? We like Steve Jobs' words on the subject: "Design
is a funny word. Some people think design means how it looks. But of
course, if you dig deeper, it's really how it works."
So how
does a brand work? A brand has to resonate with the target market by
standing out in the sea of sameness, and fit like a glove based on one's
personal preferences. A brand is developed based on a fundamental
strategy that, if consistently applied will bring top of mind status.
So, the criteria is: Does the brand work to accelerate the pace at
which you achieve this result?
Written by Ron & Alexandra Seigel-
ABOUT: Napa Consultants, International
is the leader in brand strategy for the luxury real estate industry.
They work exclusively with professionals who are passionate about
gaining or sustaining market leadership. With an expertise in
personal branding, company branding, luxury real estate website
design and social media marketing they help their clients become
the breakaway brand in their marketplace.
-WATCH VIDEOS-
GET FLUENT. GET AFFLUENT! - JOIN THE LOL COMMUNTIY
Thank you for sharing the information.
ReplyDeleteBranding any thing needs to resonate with the target market which will not only help to attract the customer but, will also help to sell the product. This thing is becoming very important in real estate as with the help of branding real estate is booming a lot in all sectors.
There are number of firms who are providing the service of real estate with branding and while surfing on internet, I came across a site named as Brian Hero who is providing the service of luxury real estate in Ft.Lauderdale.