We get several inquiries a month asking us, how do I break into to the Luxury Real Estate Market?
Here is one of our answers:
Here is one of our answers:
If your only intention is to make more
money, because of the higher prices on homes, forget it! You have to be
passionate about this unique section of real estate, if you want to be a
success and eventually dominate a niche in that area.
You have to become a student of luxury
of every kind. You have to speak and understand the language of
luxury. In a talk we gave at NAR in San Francisco for Prudential Fine
Homes, we suggested that at the break agents should wander into the high
end San Francisco stores such as Neiman Marcus, Saks Fifth Avenue, and
Tiffany's.
After the break, some of the agents
reported that their perspective had changed in being able to understand
luxury more clearly. Educate yourself on high end building materials:
stone, wood, wall finishes as well as luxury home furnishings Luxury
car showrooms are another great place in understanding the nature of
luxury possessions. The car in the photo is a Bugatti Veyron.
Stay tuned for more answers in Part 2!
Written by Ron & Alexandra Seigel-
ABOUT: Napa Consultants, International
is the leader in brand strategy for the luxury real estate industry.
They work exclusively with professionals who are passionate about
gaining or sustaining market leadership. With an expertise in personal
branding, company branding, luxury real estate website design and
social media marketing they help their clients become the breakaway
brand in their marketplace.
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