Friday, January 24, 2014

Luxury Real Estate F.A.Q's: How Do I Break Into Luxury Real Estate?#1

We get several inquiries a month asking us, how do I break into to the Luxury Real Estate Market?
Here is one of our answers:

If your only intention is to make more money, because of the higher prices on homes, forget it!  You have to be passionate about this unique section of real estate, if you want to be a success and eventually dominate a niche in that area.

You have to become a student of luxury of every kind.  You have to speak and understand the language of luxury.  In a talk we gave at NAR in San Francisco for Prudential Fine Homes, we suggested that at the break agents should wander into the high end San Francisco stores such as Neiman Marcus, Saks Fifth Avenue, and Tiffany's.

After the break, some of the agents reported that their perspective had changed in being able to understand luxury more clearly.  Educate yourself on high end building materials: stone, wood, wall finishes as well as luxury home furnishings   Luxury car showrooms are  another great place in understanding the nature of luxury possessions.  The car in the photo is a Bugatti Veyron.
Stay tuned for more answers in Part 2!

Written by Ron & Alexandra Seigel-

ABOUT:  Napa Consultants, International is the leader in brand strategy for the luxury real estate industry.  They work exclusively with professionals who are passionate about gaining or sustaining market leadership. With an expertise in personal branding, company branding, luxury real estate website design and social media marketing they help their clients become the breakaway brand in their marketplace. 

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