Capturing the attention of luxury
home buyers is often the first step toward success as a luxury real
estate marketing professional. But, how does one accomplish this in a
time-starved world, where competition for attention is fierce? Many
luxury brands use motion graphics to lure customers into their stores
and on to their web sites. Perhaps, there are some clues here for you or
your company.
On the top luxury retail streets in the
world, rent is expensive and space is often scarce. Not all stores have
massive window displays. Therefore, maximizing the impact of small store
fronts has become an art. Getting customers to climb to a second story
in a luxury retail store can also be a challenge. In the video below
see how Louis Vuitton lures customers to the second floor of their Via
Condotti store in Rome and also how an emerging luxury brand grabs
customers off the street on Via Babuino with a stunning storefront
motion graphic display. If you can't view video, click here.
When designing your luxury real estate
website think of your site as it will appear on small screens. Mobile
devices (including the latest smart watches) will increasingly play an
important role as a marketing channel. How can you use motion graphics
to capture attention online? If your company occupies a retail location
on a highly trafficked street, how can motion graphics help to capture
attention for your “store”?
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