Luxury real estate personal and company
branding is truly an art. At its finest, the result is something
exceptional: a complete brand package that just stands out and stays in
your mind long after your first impression of the brand.
To get inspired about creating a brand
package for yourself or your company Look for evidence of innovation,
creativity and brand packaging IQ when new companies in other arenas
first launch in your area. Here is an example of a new local brand in
the Santa Barbara area that has its branding act together.
BRAND NAME:
Crazy Good Bread Company has
selected a catchy brand name that is hard to forget. That is very
important first step. But, if you are going to go out on a limb and
describe the quality of your services within your brand name you had
better live up to your claim. This company’s breads are indeed,
amazingly good!
SLOGANS:
Catchy slogans reinforce the catchy name:
“Share the Love. Then Spread It with Butter”
“Bliss Disguised as Bread”
DISTINCT PRODUCT LINE
Like wines, they refer to their “bread varietals”, here are some:
Lavender, Lemon or Walnut Country Loafs
Chocolate Black Pepper, Orange Chocolate
Fig Masala
Rosemary Olive
PHYSICAL PACKAGING
The company’s packages are consistent with the theme of fun and adventure with bread. See the image above.
MAKE GOOD ON YOUR UNIQUE PROMISE OF VALUE:
Crazy Good Bread Company
also has the best French Baguette and croissant in all of Santa Barbara
County. As frequent European travelers, we are very tough customers to
please when it comes to these particular items. They truly are crazy
good! A very clever feature is offering a sampler, which is three
smaller loaves of different varietals baked together.
Taken all together, the brand name, the
slogans, the distinct product line, the physical packaging, and also
making good on their promise of value, Crazy Good Bread Company has the
complete brand package. Best of all the fun experience of shopping at
the store and the excellent service provided by store manager, Lisa,
demonstrates the overall integrity and the passion that the owners
obviously have in their new company. It makes you want to spread the
love, so you, too, can spread the butter!
Do you have the complete brand package in your luxury real estate personal or company branding?
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