As a luxury real estate marketing
professional it is essential that you understand that luxury is a
relative term. The word has been strongly associated with the
lifestyles of the rich and famous and primarily with conspicuous
consumption and being ostentatious. But, there is so much more to the
meaning of luxury than glitz and glamour.
Perhaps you saw the recent 60 Minutes TV
show that featured two extreme stories about luxury. One story was
about a Korean prison camp escapee whose concept of luxury was eating
boiled chicken because he was only fed cabbage and gruel his entire
life. Certainly, we have heard of extreme poverty in underdeveloped
countries. But, never have we heard of three generations of prisoners
who were being punished for the political crimes of their forefathers.
The other story was about a psychiatrist
who realized a dream of creating the first airplane powered solely with
solar energy, one that could fly at night using the stored solar power
from the previous day. To this visionary, luxury was the satisfaction of
achieving his individual potential.
It is utterly amazing to conceive that
such extremes can co-exist in modern times. But, such is the current
state of human nature. How is it possible that one man can fight so
fiercely just for the right to find nourishment, while another man can
let his imagination take flight, beating all odds to make the
impossible, possible?
Abraham Maslow was best known for
creating the hierarchy of human needs. He addressed these extremes when
we expounded upon the spectrum between the need for physical health and
safety through the need to belong, the need for self-esteem (and the
esteem of other) and the need for self-realization.
The upper tiers of this hierarchy is
where you find most luxury real estate buyers. Yet, throughout each
tier is the yearning of the human spirit to take flight, to rise above
it all, physically, mentally and emotionally. The rewards of satisfying
one’s needs, each step of the way, is what true luxury is all about.
Take the time to genuinely understand
the needs of your clients. Understand what luxury means to them. This
will serve you well and will enable you to serve your clients better
than ever.
WATCH VIDEOS-
- JOIN THE LOL COMMUNTIY -
GET FLUENT. GET AFFLUENT!
Follow Us on Twitter: LuxuryMarketing
No comments:
Post a Comment