Using technology and Internet marketing
has increasingly become a mainstay in the field of marketing luxury real
estate. It is humbling, to say the least, to discover that your
competitors have been the first to adopt the latest and greatest
technology and you just at the beginning of the learning curve. Instead
of wallowing in frustration here is a tip to help you get up to speed
faster: Embrace a “beginner’s mind”.
A “beginner’s mind” is a term often used
in Zen. It is a state of mind that is free of pre-conceptions about a
new subject, free of pretending that you know, and also free of
self-criticism for not knowing or doubting that you can learn the
subject easily. It is a state of genuine curiosity and eagerness to
learn.
It is easy for adults to become jaded.
To understand this state of mind better, think of the perspective of a
child who is discovering ice cream for the first time. What would it be
like to rediscover your own marketplace with this mindset?
In our strategic branding and marketing
consulting practice for luxury real estate agents and brokerage firms,
each time we take on a new client we start our consulting engagement
with a trip to their marketplace at no extra charge to our clients. This
gives us a chance to have some real face time with clients. It also
makes it possible to quickly study and thoroughly learn about their
marketplace
By being there, with beginner’s minds,
we invariably discover exciting nuances about these markets and find
non-obvious business development opportunities that can give our clients
a competitive advantage.
We advise our clients to continuously
take a fresh look at their marketplace through the eyes of their new
clients who are discovering it for the first time. With a beginner’s
mind, you can more readily discover the best way to serve your luxury
real estate buyers and sellers.
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