One of the most important aspect of gift
giving, as a luxury real estate marketing professional, is knowing what
is meaningful to your clients. It is easy to listen for the clues about
the things they like, the hobbies they are involved in or the ideas
about which they are passionate. These listening moments will surely
lead to finding the perfect gift that keeps giving.
As we were perusing the various gift
catalogues that fill our mailbox this time of the year, we were
intrigued by Williams Sonoma’s offerings under “Made By Hand: Agrarian
celebrates a lifestyle of healthy living, and all things homegrown and
handmade.”
This offering is no doubt in response to
the healthy living trend. Our favorite is the chicken coop (or in
this case a luxury two story chicken manse with a glassed in veranda).
It reminded us of our Napa friends who have a chicken coop with
beautiful Ameraucana chickens whose eggs shells are a bluish green.
Occasionally our friends would call us on a Sunday morning and asks us
to join them for omelettes made with their chicken’s eggs. Fresh picked
eggs are one of the most delicious and luxurious treats
The other gift we loved is a beehive.
We recently had dinner with new friends who have a beehive in their
yard. The honey is unlike any honey they have ever tasted (and they are
real foodies). By keeping a beehive, they are helping to increase the
waning bee population. Their neighbor reported to them that since their
bees arrived, his avocado trees are improving. To view these healthy
lifestyle delights which include a cold frame for your edible garden,
gardening tools, cheese making kits as well as various honeys, go to the agrarian section of their website.
If you give someone what he or she
really is interested in (fresh eggs, etc.) you can consider yourself a
great gift giver. Listening to your clients all year-round, not just at
Holiday time, and making a note under their name in your contact
records is the key. It is so much fun to see someone smile as they say,
“Thanks, this is one the best gifts I have ever received.” That in and
of itself is a delightful reward. But, the buzz you generate as a great
gift giver can also lead to excellent referrals because you will most
likely be on their mind whenever they cook with eggs.
WATCH VIDEOS-
- JOIN THE LOL COMMUNTIY -
GET FLUENT. GET AFFLUENT!
Follow Us on Twitter: LuxuryMarketing
No comments:
Post a Comment