In April, we wrote a post
illustrating how remodeling is creatively camouflaged in Beverly
Hills. We featured the Bulgari jewelry store who, in keeping with their
brand identity, had designed a bright golden opulent camouflage while
remodeling their store. True to their identity, the store board was
colorful and attention getting. We feel it is spot on its brand signal.
It is perfect for who they are!
And now, here is the big reveal. They
still have work to do. The windows were being washed early this
morning. Paper is covering the front door and the windows. No doubt
they are working on the finishing touches.
Below is the side view on Brighton Way
and Rodeo Drive, and these windows are paintings of the latest brooches
they are selling. We thought it was a beautiful store. Here is the
detail of what is creating the pattern behind the glass.
These are made from metal colored
platinum, silver, and gold. The very center has a polished line and
there are hung on metal lines positioned to create a pattern. We feel
the look is in keeping with their brand, elegant, innovative, and edgy.
What do you think?
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