Looking back to the inception of social
media, we pause to evaluate its meaning today. In our title, we
paraphrased the quote from Alice in Wonderland, “What is the use of a
book, without pictures or conversation? ” We substituted social media
for the book, to illustrate that some of social media is often without
pictures or conversations.
As early adopters, we were impressed by
the conversations and the genuine exchange of pictures and information.
We loved the eagerness of people reaching out to connect. It was fun
to converse with someone in Australia, Malta, Spain, and Tasmania via
the Internet. This was a form of having pen pals across the world
without waiting for response through the mail.
Internet users were told by the social
media pundits to turn new friendships into dollars. They said, “all one
has to do to tap into the Internet’s “river of gold” by encumbering
the message with key words, and say nearly nothing, except, “Give me
your business, I am connected to you!” Then, as Google continued to
change its algorithms, users were told to follow the new rules in order
to appease the Google gods.
People forgot that social means talking
to each other, and enjoying the conversation. They lost track of the
fact that the media is simply a platform of communication.
We have always maintained that genuine
conversation and connecting in a meaningful way brings business in. It
is good to be found on Google; there is no doubt about that. However,
will a Google search find the genuine article? Or, will the result
find someone who knows how to twist themself and their words to achieve
the top positioning, but knows little else.
We still chuckle at the story of someone
who hired the “expert” to speak about social media because he ranked
#1. It turned out that he knew less than the individual who hired him.
His cheeky response was, “I know how to be #1!”
What is the use of social media without
pictures or conversations? For us, it has no life, no meaning and no
reason for its existence. With pictures and conversations it is a form
of sharing, exchanging, connecting, learning and enjoying other’s
perspectives. Genuine sharing can lead to business.
What do You think?
Written by Ron & Alexandra Seigel-
ABOUT: Napa Consultants, International is the leader in brand strategy for the luxury real estate industry. They work exclusively with professionals who are passionate about gaining or sustaining market leadership. With an expertise in personal branding, company branding, luxury real estate website design and social media marketing they help their clients become the breakaway brand in their marketplace.
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