You
know you have begun to gain the trust of new clients when they feel
hopeful that you can satisfy their most pressing needs and they can
count not only on your skill set but also on your kindness to do so. In
marketing luxury real estate, the more high trust relationships you can
develop the more successful you will be. If market leadership is your
quest it is essential that you cultivate within your self a general
sense of hopefulness and faith in the core kindness of mankind.
Evidence
of kindness and also cruelty to mankind abounds. Both realities exist.
The choice you have is this: which reality are you going to focus upon?
Cultivating a sense of hopefulness and kindness requires that you defuse
your fixation on cruelty and look for more evidence of kindness.
Have
you noticed the extent to which the news and also entertainment has you
believing that cruelty is far more predominant than kindness?
Evidently, cruelty sells ads!
This morning, in the parking lot of our grocery store, we saw a Chihuahua
running loose seemingly lost and frantically looking for its owner.
Suddenly, we noticed that three other customers joined us trying to
coral the dog. Another wanted to wait until the dog was safely out of
the way before getting in her car and leaving her parking space.
Then
we heard a whistle and we looked up. Two men were working on the roof
of the grocery store. They could see the dog from their vantage point
and were trying to let the customers know where it was. Finally, they
saw the owner and were able to point the owner in the right direction to
find her Chihuahua.
At
that point our help was no longer needed. But, we marveled at the
spontaneous outbreak of kindness of eight total strangers who, for a
moment in time, became united to help reunite a pet and its owner. It
was uplifting for all of us. There was no expectation or need for
gratitude from the pet owner. It just felt great to take a moment out of
our day for someone else; that is all!
Evidence of kindness and cruelty abound. What are you going to focus upon?
ABOUT: Napa Consultants, International
is the leader in brand strategy for the luxury real estate industry.
They work exclusively with professionals who are passionate about
gaining or sustaining market leadership. With an expertise in personal
branding, company branding, luxury real estate website design and social
media marketing they help their clients become the breakaway brand in
their marketplace.
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