Plenty of words have been written on the subject of the recent Google edict of writing posts of 1000 words. As far as we are concerned, it does not matter how many words you use to make a point. Make it amore (lovable) and memorable!
A post is memorable when it is of interest to the demographics (statistical data relating to the population and groups within it) and the psychographics (the study and classification of people according to their attitudes, aspirations and other psychological criteria, especially in market research) of your marketplace.
Think of it like tuning in to a radio station frequency. If your target market likes classical music, you would write about all forms of classical music. You would not discuss rap, jazz, or rhythm and blues. In order to be follow-worthy to your target market, you have to give them what they are interested in and they will love you.
Those of you working in the luxury arena (top 10% of your marketplace and above $500,000), should know that writing a post on the importance of a prequalifying letter from a lender is mind numbing and illustrates your ignorance, of your marketplace. If the post were about what is new in kitchen or bathroom fixtures in luxury homes, the readers in this demographic would likely be interested in what you have to say.
In our opinion, brevity is an art. If you want to understand brevity, pick up Truman Capote’s book, Music for Chameleons. Be sure to read the forward. In this collection of autobiographical short stories, he set out to use the least possible words to tell his stories, without sacrificing the emotional essence.
A post that is written in a succinct, clear manner is interesting, memorable and follow-worthy, than one that goes on and on about the reasons to hire an agent instead of doing it yourself. As Einstein once said, “If you can’t explain it simply, you don’t understand it well enough.”
Written by Ron & Alexandra Seigel-
ABOUT: Napa Consultants, International is the leader in brand strategy for the luxury real estate industry. They work exclusively with professionals who are passionate about gaining or sustaining market leadership. With an expertise in personal branding, company branding, luxury real estate website design and social media marketing they help their clients become the breakaway brand in their marketplace.
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