Using
color effectively in luxury real estate branding can help to make you
stand out from the crowd. Your brand colors can speak volumes about who
you are and how you are distinct from your competition. In this
article series we delve into some of the nuances of brand colors and how
to integrate them into your brand story.
Some
people love the hot or warm colors: red, orange, yellow, magenta and
gold. Others prefer cold or cool colors: blues, greens, white, grays
silver.
This
image of sweet peppers, taken at the Santa Barbara Farmer’s Market,
focuses upon hot colors. But, notice that there are several cool colors
that offset the hot colors. This contrast makes it easier on the eyes
to view an image for a longer period of time.
If your
luxury real estate brand colors are going to include both hot and cold
colors, one of the important principals to keep in mind is using the
right proportions of hot and cold colors.
The color
swatches below are actually samples of hot and cold colors taken from
the same image of the peppers. Can you see how important proportion of
hot and cold colors are to a composition?
ABOUT: Napa Consultants, International is the leader in brand strategy for the luxury real estate industry. They work exclusively with professionals who are passionate about gaining or sustaining market leadership. With an expertise in personal branding, company branding, luxury real estate website design and social media marketing they help their clients become the breakaway brand in their marketplace.
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