If you are going to respond pro-actively to the ever-changing world we live in, it is important that you sharpen your strategic thinking. This will help you to outthink your competition.
Take time to reexamine your opinions. Challenge your own premises, and be open enough to admit you may be wrong. For instance, many real estate marketing professionals are quick to tell you that print advertising is a colossal waste of money.
In our research and experience we have found that in some luxury markets, print ads are a strong source of leads for many brokers and agents. The same is true in some communities with 55+ homeowners.
Some luxury marketers are now beginning their campaigns in print first and online second. This practice is a more effective way to reach their target market. Research on the subject also shows that the younger generations are responding to print ads favorably.
Realize that opposing views are not negative views, they are just views. Negative views begin, continue and end with insults. Opposing views is simply a view that does not agree with yours. Read articles or have discussions with people with opposing views. In practicing this you may glean something you are missing in your thinking, and it may actually strengthen your position.
Take time to recharge your mind and learn something new. Do something different outside of your routine; adapt it as part of your daily job. This morning on our early beach walk, we walked to the left rather than our usual choice to the right. It was a treat as there were tide pools to explore, and also seals and sea lions sunbathing on the rocks.
We also saw a sign announcing that once again the grunions are running this evening. “Grunion are known for their unusual mating ritual wherein at very high tides, the females come up on to sandy beaches where they dig their tails into the sand to lay their eggs. The male then wraps himself around the female to deposit his sperm and for the next 10 days the grunion eggs remain hidden in the sand. At the next set of high tides, the eggs hatch and the young grunion are washed out to sea.” Wikipedia. This event occurs for several evenings, and we are going to catch the show.
Stay tuned for Part 2. We will continue to discuss more ways to expand your strategic thinking, and outthink your competition.
Written by Ron & Alexandra Seigel-
ABOUT: Napa Consultants, International is the leader in brand strategy for the luxury real estate industry. They work exclusively with professionals who are passionate about gaining or sustaining market leadership. With an expertise in personal branding, company branding, luxury real estate website design and social media marketing they help their clients become the breakaway brand in their marketplace.
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