Tuesday, August 5, 2014

Luxury Real Estate Branding: Communicating with Colors #2

Last week, we wrote a post on the psychology of colors focusing on red and green as part of a brand’s color scheme. Alitalia incorporates these colors in their brand identity, as they are the colors of he Italian flag.  Saturday, while in Beverly Hills, we spotted Gucci’s “camouflage” (barricade), a temporary fa├žade erected during the remodeling of their Italian luxury fashion and leather goods store. 


The barricade looks like a portal into the store. They are actually open for business during the transformation.


Gucci’s brand identity is comprised of red and green stripes on a beige background watermarked with interlocking “G’s”. They also use metallic gold for the name itself at times.  Red and green are highly contrasting hot and cool colors.  By themselves, these colors may not connote a luxury brand.  But, by adding beige and gold as the third and fourth brand colors, instead of white, it can elevate the red and green combination to luxury status.


Paying attention to colors and how they represent your brand of doing business is quite important.  Using the right colors can actually attract more business or differentiate you from your competition in the realm of luxury real estate. The wrong colors can do just the opposite.

Written by Ron & Alexandra Seigel-
ABOUT:  Napa Consultants, International is the leader in brand strategy for the luxury real estate industry.  They work exclusively with professionals who are passionate about gaining or sustaining market leadership. With an expertise in personal branding, company branding, luxury real estate website design and social media marketing they help their clients become the breakaway brand in their marketplace.
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