Being at the top of your game as a luxury real estate marketing professional requires being consistently remarkable which includes your presentation materials. These need to stand out and communicate your identity and its congruency with your target market.
The shopping bag pictured above is from Crabtree & Evelyn, retailer of body and home products based on floral and fruit essences. Notice the inside lining: fruit and flowers reflecting who they are. Their website is printed on the inside of the bag, a subtle reminder of their web presence. The outside of the bag is embossed with the name and their crab tree logo. It is simple, elegant and remarkable.
Is Your Brand Package Remarkable and Reflect Your Strategy?
Written by Ron & Alexandra Seigel-
ABOUT: Napa Consultants, International is the leader in brand strategy for the luxury real estate industry. They work exclusively with professionals who are passionate about gaining or sustaining market leadership. With an expertise in personal branding, company branding, luxury real estate website design and social media marketing they help their clients become the breakaway brand in their marketplace.
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