Being at
the top of your game as a luxury real estate marketing professional
requires being consistently remarkable which includes your presentation
materials. These need to stand out and communicate your identity and
its congruency with your target market.
The
shopping bag pictured above is from Crabtree & Evelyn, retailer of
body and home products based on floral and fruit essences. Notice the
inside lining: fruit and flowers reflecting who they are. Their website
is printed on the inside of the bag, a subtle reminder of their web
presence. The outside of the bag is embossed with the name and their
crab tree logo. It is simple, elegant and remarkable.
Is Your Brand Package Remarkable and Reflect Your Strategy?
Written by Ron & Alexandra Seigel-
ABOUT: Napa Consultants, International
is the leader in brand strategy for the luxury real estate industry.
They work exclusively with professionals who are
passionate about gaining or sustaining market
leadership. With an expertise in personal
branding, company branding, luxury real estate website
design and social media marketing they help their
clients become the breakaway brand in their
marketplace.
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