As we mentioned in our previous post,
being on top of your game means that there is congruency in every way
you express yourself including your printed materials such as your
presentation folder.
We chose
for this post the shopping bag from L’Occitane, (based in the Provence
area of France), because their products are similar to Crabtree &
Evelyn. The difference is that their emphasis is on “natural and
organic” products, as well as preserving rare species of flowers
(immortelle or ageless flowers).
They are
known for their almond and lavender based products (the almond tree
pictured on the bag stands in a field of lavender. The bottom of the
bag lets you know that it is made with paper from sustainable forests.
Looking at the package transports you to Provence for a moment.
Does Your Packaging Reflect Your Brand Strategy?
Written by Ron & Alexandra Seigel-
ABOUT: Napa Consultants, International
is the leader in brand strategy for the luxury real estate industry.
They work exclusively with professionals who
are passionate about gaining or sustaining
market leadership. With an expertise in personal
branding, company branding, luxury real estate
website design and social media marketing they help
their clients become the breakaway brand in
their marketplace.
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