Audrey Hepburn, courtesy of Wikipedia
In Part 1 of
this series we stated that to in order to get invited to high-end
listing presentations “YOU GOTTA HAVE GLAM!” Glamour is the attractive
or exciting quality that makes certain people or things seem appealing
or special. It is the allure, the fascination the charm the magic, the romance, and the mystique that captures attention and sparks word-of-mouth advertising.
You would think that having Competence, Communication and Care
alone would be enough to build a very strong luxury real estate
marketing practice. Well, it is possible if you have the patience to
build your reputation one client at a time. But, to get there faster and
with much less effort you need to rapidly broaden your referral base.
And, that takes GLAM.
On a professional level glamour is a combination of two essential elements:
1. Extraordinary Packaging that AMPLIFIES your unique promise of value to your target market.
2. Charisma: The compelling PROJECTION of your inner certainty.
The combination of extraordinary packaging and charisma creates a MAGNETISM that can ACCELERATE the pace at which you achieve top-of-mind status and can also CATAPULT you to the top of the “A List” for listing presentations.
In Part 3 we will discuss how having
extraordinary packaging and charisma without the substance of
competence, communication and care is tantamount to walking on thin
ice. Eventually, your shortcomings will be exposed and your foundation
will crumble.
Written by Ron & Alexandra Seigel-
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