Like luxury real estate marketing, the
world of luxury retail has been trying to figure out the conundrum that
the Internet has created. The consumer now has a plethora of choices to
get information and, in retail, buy products. It is no longer as
simple as walking into a local store.
Capturing attention is the first
challenge. Here is one simple and memorable marketing idea aimed at
selling directly to travelers on the go, a captive audience: The Airport
Kiosk.
Deploying self-service kiosks at
airports is not a new idea. But, they are gaining in popularity. Now,
there are kiosks for electronics gadgets, in-flight accouterments,
sandwiches, and See’s candies, etc. In keeping with the humorous, edgy
and retro-style of its brand, Benefit, a hip cosmetic brand,
built a kiosk that looks like a bus. Note the license plate, GLAM 4 U,
which immediately caught our attention.
Benefit,
understands the value of multi-channel marketing. And, they keep their
marketing simple and memorable. How can you accomplish this and capture
attention of your ideal prospects in marketing luxury real estate?
Written by Ron & Alexandra Seigel-
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