Wednesday, October 2, 2013

Marketing Luxury Real Estate: Telling the Brand Story in Beverly Hills

As a luxury real estate marketing professional, it is important to pay attention to details. Attention to details is what give an item or a marketing piece that luxurious feel... Whenever a store is remodeled in Beverly Hills, the business creates a beautiful structure to camouflage the construction.

The one we saw today pictured above on our monthly trip to Beverly Hills is of Nepresso coffee makers.  We thought that the little capsules that contain coffee (actual capsules sized for the barricade) for use in the Nepresso machine really told the brand story and emphasized the details beautifully.  What a way for this French brand to make an entrance on a street with several coffee places!

We are looking forward to the big reveal for this store on Beverly Drive.

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