Photo Courtesy of Luxe Corp, Paris France
When we
were invited to cover the Club eLuxe International Summit in Paris, by
our media partner, Luxe Corp - the producers of the event, we did not
realize that the future of digital media was already here. In fact, some
aspects of the future of luxury real estate marketing are here as well!
This
became abundantly clear when we walked into the meeting room at the
Meurice Hotel and encountered the jewelry display case of the future. In
a glass-enclosed showcase that was not more than 2.5 ft. wide, and
about 1.5 ft tall, were two watches on display. But, something was
different about the clear glass surface in front. It was digitally
interactive.
You could
tap on the glass and multiple models of the watches in the case
appeared on the surface. Then, by touching the digital version of the
watches, with similar gestures that you would use on your iPad, you
could move, enlarge and rotate the 3D images to see the finest product
details from any angle.
In the
meeting room was another glass “display wall” measuring over 10 ft. long
that you could interact with in a similar ways. You could even turn
the pages of magazines that were displayed. Imagine window shopping
before or after store hours and being able to control the display on the
glass window surface by touch or even by gestures!
Watch this video produced, Luxe TV, who also covered the event
Can
you now imagine the window displays of the luxury real estate office of
the future? Instead of having framed photos of listings or monitors
with slideshows or video, the windows themselves will be interactive.
In fact, it is possible to display a keyboard in the window that can
capture leads if a consumer would like to schedule a showing or simply
receive more information on a property.
The
future of digital media is already here. Watch for Part 3 of this
article series as we share insights from our LOL media partner, Julian
Peh, Founder and CEO of White Wave Media Group, who publishes the #1
luxury website in Asia, Luxury-Insider. His presentation at the Club
eLuxe International Summit in Paris was another wow!
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