As a Luxury real estate marketing professional, have you taken the time to focus upon the source of your bona fide leads, i.e., those leads that have actually converted to sales or listings? What percentage of your overall sales volume comes from knocking on doors (cold calling), referrals, open houses, website leads, sign calls, your blog, networking (online or offline) or from some other source? By focusing in this manner you can strengthen what is working, and also spend less time and resources on those things that do not produce strong results. Focusing can empower you to predict the future of your business. Focus is your crystal ball.
Focusing can also lead to discovering new ways to attract more business by finding alternative approaches that can yield more desirable results. By staying focused you have access to more solutions. Your focus actually attracts answers that may be right under your nose. Being focused prompts you to ask better questions because you know more clearly what it is that you need to know. The need to know literally draws out answers from your environment and from people who have the answers or know where to find them.
Sometimes it seems that the answers to your most pressing questions are eluding you. But, once you get clear on what you need to know, the answers are sure to come your way. That is, unless you spend your time doubting yourself or the power of focus. If you get frustrated because your answers are not showing up as fast as you want them to you might want to consider just chilling out for awhile. It takes a mental state of relaxed focus and openness for the best answers to show up in your crystal ball.
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