We are constantly asked by luxury real estate marketing professionals and others: " What is a Brand Identity?" Here are our 6 principles for a brand.
A Brand Defies Convention
A Brand Has Definition
A Brand does not Compromise
A Brand is Unexpected
A Brand is Unlike Any Other
A Brand Forges New Paths
These principles are the guidelines for all aspects of creating a brand. They are expressed in the design graphics, and the messaging, which reflect the authentic personality of the individual/company as well as the understanding of their marketplace How can you incorporate these principles in your brand?
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