DNA = Different Not Alike
The entire exercise of personal branding for real estate agents is geared to cracking your DNA Code. That is, clearly and succinctly articulating your unique selling proposition—how you are different, not alike (not like your competition).
DNA profiling or genetic fingerprinting is a technique employed by forensic scientists to assist in the identification of individuals on the basis of their DNA profile. Although 99.9% of human DNA sequences are the same in every person, enough of the DNA is different to distinguish one individual from another
In real estate agent personal branding we identify your 0.1% difference. Then we amplify it graphically, in messaging and in distinct marketing strategies that set you apart from your competition, in a nano-second, in the minds of your target market.
The faster you can tell your target market how you are different, not alike, distinct from other agents, the faster they can decide to work with you or not. People like to do business with people like themselves. The faster you let them know you are like them the faster you can build trust in your business relationship.
What’s at stake in cracking your genetic code through the process of personal branding for real estate agents? Whoever has the most high-trust relationships wins!
Here’s the best way to get started in cracking your own DNA code:
1. Look at how your competition attempts to differentiate themselves from one another.
2. Check out their websites and see how well they distinguish themselves.
3. Ask yourself how you are different from them?
How can you amplify your own DNA code?
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