This is part nine of our blog series entitled: Real Estate Agent Personal Branding: Learning form American Idol. It is a fun and easy way to learn the principles of personal branding. You do not have to be an Idol fan to enjoy!
Part 9--“Own” Your Brand Category
American idol had a surprise ending in Wild Card round. They selected four additional contestants to go through to the Top 12 making it a baker’s dozen (13) instead. Keeping your brand fresh is very important and this twist did just that for the show. But, it is important to stay on your brand signal. This applies to real estate personal branding as well.
A very clear example of a distinct talent that stayed true to her brand signal was Megan, who sings jazz.. She has a very marketable appearance and a great voice. There is no question about her talent. But, what makes her stand out is her brand category. No other contestant “owns” jazz.
The ideal opportunity in branding is to own your category. When you think of a MP3 music player what brand comes to mind? IPod is by far the winner.
Think! Who’s the first female singer to come to mind in the current, contemporary jazz category? Diana Krall now owns the category. There is definitely room another singer in this category.
What do you think Megan’s chances are of being the next American Idol? Let us know your opinion.
Click Here to view the entire American Idol- real estate agent personal branding blog series
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