Part 5: Know Your Brand Signal
This is part five of our blog series entitled: Real Estate Agent Personal Branding: Learning form American Idol. It is a fun and easy way to learn the principles of personal branding. You do not have to be an Idol fan to enjoy!
In our previous post, we said: “If Nick stays true to his unique brand signal and gets some coaching to hone his signal, he could have a meteoric rise to success, faster than any other contestant at this stage because of his distinctiveness in a sharply defined brand category”.
“Does Nick have enough empathy with the audience to be voted through to the top 12? His chances are very good if he has an outstanding performance in week 2 that is ‘right on signal’. We shall see”.
Well, Nick may have blown a major career opportunity unless a sharp talent coach or agent picks him up! He sang a song from Dream Girls (the Jennifer Hudson show stopper). He was definitely in the right brand category (musical comedy) vs. country or rhythm and blues, etc. But, his performance was neither outstanding comically or musically/vocally. Had he come out and shown his vocals as Nick and thrown just a slight comedic twist (as Norm) in an understated way, he could have done it.
What was so exciting about Nick was that he broke all of the rules. And, the judges were willing to give him the benefit of the doubt. Just based on the comments we received on our blog post, he had support of a large segment of the audience who was rooting for him to pull it off because of his unconventionality. But, he was unsure of his brand “signal”.
In real estate personal branding it is important to know your authentic brand signal, clearly define your personal brand category and then stay with it. American Idol makes this point very clearly.
Click here to view the entire American Idol- real estate agent personal branding blog series
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