Like wineries (covered in Part 1
of this article series), the beauty products industry is another highly
competitive industry, even more so than luxury real estate marketing.
The numbers are staggering. One expert predicted that by 2017, total
revenue in the global beauty market would be $257 billion dollars.
With so much at stake, expert branding
is the key to standing out on cosmetic counters worldwide and capturing
mind share, then market share. One of the rising product category
stars in beauty marketing is combining the foundations and the
moisturizers all in one tube, which is known as the “beauty balm”. The
idea here is to keep it quick and simple for the busy ladies of the
world.
Depicted here is a beauty balm brand that is both simple and memorable. Too Faced
is a clever play on the words “two” (as well as two products in one),
and also the expression, “two-faced”, which means hypocritical or
duplicitous. It also communicates the product’s promise of value:
looking better, or putting on a better face.
Is your brand simple and memorable?
Written by Ron & Alexandra Seigel-
-WATCH VIDEOS-
- JOIN THE LOL COMMUNTIY -
GET FLUENT. GET AFFLUENT!
Follow Us on Twitter: LuxuryMarketing
No comments:
Post a Comment