The competition in the wine industry is
even fiercer than in luxury real estate marketing. Many wineries pay
over $80,000 for a brand label given that wine production in the United
States is growing. Many states are newcomers in the wine industry and
they want to outdo the California wineries, which represent 90% of
American wine production.
Here is an example of label that is both
simple and memorable. Pedrigris Wine is a play on the word
“Pedigree”. It also represents the grape content, which is Pinot Gris,
which further explains the change in spelling. The back label reveals
that this wine grown in the Yakima Valley in the horse country, hence
the label with a horse. Note the horseshoe within the date completing
the theme. And to add more credibility to the brand, this wine is
bottled and cellared in St. Helena, California.
Is your brand simple and memorable?Written by Ron & Alexandra Seigel-
-WATCH VIDEOS-
- JOIN THE LOL COMMUNTIY -
GET FLUENT. GET AFFLUENT!
Follow Us on Twitter: LuxuryMarketing
No comments:
Post a Comment