With all the time and expense that goes
into driving quality traffic to your website, you better make sure your
first- time web visitors instantly have a great first impression when
they get there. Successful luxury real estate website design instantly
captures attention. Original quality content holds their attention,
which increases your chances of actually capturing their lead.
Capturing attention leads to leads. This
fundamental is universal. Here is an example of how this plays out in
purchasing wine without first getting a recommendation. Recently, we
were attracted to a bottle of wine (out of hundreds on the selves in the
store). The label simply was a question mark (?). There was no name
or description on the front of the bottle.
The label instantly attracted our
attention and the original story about it prompted us to buy it. It was
a fluke at the winery. They combined two wines by mistake, admitted it
and this was the very pleasant result. (see our previous post about (?).
Had we not been attracted to the label we most likely would never have heard about the winery, Oreana.
The wine was very reasonably priced and delicious. The way they
handled this error with complete transparency commanded our respect and
made a very strong first impression.
It also prompted us to later
explore the Oreana Pinot Noir on a subsequent visit to the store.
Oreana’s (?) label captured our
attention. Their story was original and compelling. The “content” was
terrific. And, the Pinot, our second Oreana experience exceeded the first. Now, we are raving fans!
This is exactly what you are trying to
achieve with your luxury real estate website design and your original
website content. Capturing attention, leads to leads. Does your site
achieve this?
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