Galileo
Through our journey in writing the
Language of Luxury for luxury real estate marketing professionals we
have, from time to time, revisited the definition of luxury itself. The
more we study this subject and write about it the more we conclude that
luxury is one of the most misunderstood words in the English language.
It is not just for the super rich! Sometimes the best things in life
really are free.
Luxury does not necessarily mean
expensive things. We have said that true luxury can be as simple as a
great belly laugh (hence LOL) or taking the time to do personal things
that you have not made time for due to other pressing matters. You can
have tons of money, but if you cannot enjoy it, is it a luxury?
This year we were introduced to the Kahn
Academy, a revolutionary free educational website where you can learn
many subjects including mathematics from basic addition to calculus via
free video tutorials. Bill Gates has his kids studying math here. You
may have heard about this on 60 Minutes.
Over 1 million students worldwide are on
the site. Schools across the country are using this study method to
free up teachers to become “study coaches”. With this method
traditional classrooms are transformed into labs where students progress
at their own pace, become more independent and self-taught. It is
simply brilliant!
With a passion for education, I (Ron
here) decided to refresh my math skills and experience this
revolutionary learning method first hand. I started at the very
beginning (literally addition and subtraction). Now, I am working my way
though Algebra with the goal to go all the way through Calculus, a
subject I did not take in high school or college.
As luxury real estate brand strategist,
market leaders, or their challengers, hire Alexandra and me to help them
capture or secure the lion’s share of their marketplace. This requires
creative problem solving skills to help our clients out-smart not
out-spend their competition.
Studying mathematics again has
definitely helped to sharpen these skills. But, it has also been a pure
luxury to learn just for the joy of learning. It was this quote by
Galileo that inspired me to “go back to school”.
“Philosophy is written in that great book that ever lies before our eyes—I mean the universe—but we cannot understand it if we do not first learn the language and grasp the symbols in which it is written. This book is written in the mathematical language…without which one wanders in vain through a dark labyrinth” --GalileoGalileo’s quote also resonated with what we have been sharing with our LOL audience:
To be successful as a luxury real estate marketing professional and continuously expand your referral base of high net-worth individuals, you must learn to speak their language, the Language of Luxury. You will continue to appreciate in value, as a professional, if you do so.WATCH VIDEOS-- JOIN THE LOL COMMUNTIY -GET FLUENT. GET AFFLUENT!Follow Us on Twitter: LuxuryMarketing
No comments:
Post a Comment