The human eye interprets white as a bright color, which is why white is a good contrast color, and not a neutral. Symbolically it expresses purity, simplicity, lightness, delicacy, minimalism, and sophistication.
In the case of olive oil brand packaging, do you think this is taking this trend too far? Or, would you be tempted to try either of these brands because of the unique packaging?
Written by Ron & Alexandra Seigel-
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