Making
the shift to the “good to great” mindset requires dedication and a
mindset of constant improvement. There are many good real estate
agents in this industry, and very few great real estate companies,
teams, or individuals.
In the book, Good to Great, Jim Collins emphasizes getting “the right people on the bus, and in the right seats.” First of all you have to know who you are, and what you stand for. You have know your brand, so that the right people with the same core values can relate to and join your brand.
In the
case of the San Antonio Spurs, their brand is trust, humility, and
teamwork. This is the driving force of their bus. These are the core
values, which their ownership, general manager and coaches embody. The
players are carefully selected in accordance to these values. Other
teams have other approaches. There is no “right” approach, or “wrong”
approach.
What is important in the “good to great” journey is the
discipline to maintain your core values and brand, and not deviate from
them, when selecting your teammates. The key is to know the color of
your bus.
In your
real estate practice, congruency of shared core values creates
substance. Substance does not need hype; it shines on its own, like a
diamond.
“It is hard to be a diamond, in a rhinestone world.” Dolly Parton
ABOUT: Napa Consultants, International
is the leader in brand strategy for the luxury real estate industry.
They work exclusively with professionals
who are passionate about gaining or
sustaining market leadership. With an expertise in
personal branding, company branding, luxury
real estate website design and social
media marketing they help their clients become the
breakaway brand in their marketplace.
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