Over the
past few years, we have noticed that many agents are not adding their
headshot to their business cards. It seems to be a growing trend and a
differentiator for many real estate professionals both in luxury and the
median market.
From an
aesthetic point of view having a photo on one’s card limits the design
of a card. The quality of paper has to be of a certain weight, be
glossy and have a UV coating, so that the card and the photo looks
good. Personally, we are not fond of pictures on a business card, and
there are exceptions.
When it
comes to the website, the headshot should be on the “about” page, and
the same goes for an introductory video, if you choose to have one. If
you write a blog, this also is an excellent place for your headshot.
But your blog had better have original content unique to your point of
view, and not be full of canned content.
Having
your photo on every page of the website is similar to the salesperson in
a store, who follows you when you are just browsing. It makes one
uncomfortable, which is exactly what one client told his favorite
agent. “I often search for properties on your site in my pajamas late
at night, and I don’t want to see your face on every page, it is
embarrassing.”
The
website is a self service venue, and a video introduction on the home
page, that starts automatically playing is unnerving, and just knowing
that it will show up each time someone wants to search, your potential
leads will not return. Your competition’s site is a click away.
Written by Ron & Alexandra Seigel-
ABOUT: Napa Consultants, International
is the leader in brand strategy for the luxury real estate industry.
They work exclusively with professionals who
are passionate about gaining or sustaining
market leadership. With an expertise in personal
branding, company branding, luxury real estate
website design and social media marketing they help
their clients become the breakaway brand in
their marketplace.
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