As a
luxury real estate marketing professional, maintaining visibility for
what you stand for (in terms of brand values) in a crowded, competitive
market is important. It tells a story loud and clear that you are here
to stay, and not here to brag about yourself or your product.
Furthermore,
if your competitors are nipping at your heels, it is a good way to gain
distance. It engages your target market emotionally and differentiates
you from the crowd.
Some of the comments that were made on our previous post
regarding the Super Bowl Cheerios commercial brought up an important
issue. "Why did some brands spend $4 million for a 30 second spot on
Super Sunday, and not focus on selling their product?
Both
Cheerios and Budweiser made no direct reference to their products
(verbally), and both of these ads were in the top ten as rated by the
public and the media. Therefore, these brands have renewed their place
and status as top of mind.
If you are an established brand, how can you incorporate these brand principles in your own marketing?
Written by Ron & Alexandra Seigel-
ABOUT: Napa Consultants, International
is the leader in brand strategy for the luxury real estate industry.
They work exclusively with professionals who are passionate
about gaining or sustaining market leadership. With an
expertise in personal branding, company branding, luxury real
estate website design and social media marketing they help
their clients become the breakaway brand in their marketplace.
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