Impeccable Manners! - The Secret to Becoming “Top Dog” in Your Marketplace
Throughout this article series, we have
explored a new definition of luxury, “Supplement of the Soul”. Nothing
feeds the soul of high net worth clients more than being treated like
royalty. And, that requires impeccable manners. If you are aiming to
be “Top Dog” in your area, as a luxury real estate marketing
professional, you can run circles around your competition simply by
acquiring impeccable manners.
The secret ingredient in impeccable
manners is impeccable communication skills. "Impeccable" means, “in
accordance with the highest standards of propriety; faultless." You
have to approach manners as an art form and become a virtuoso, one who
excels in the technique of an art.
Occasions such as a wedding, an audience
with a royal, the president or the pope have specific rules. These are
the techniques of the art of impeccable manners. If you intend to have
an international clientele it is important that you become well versed
in their customs and manners, and invest the time to master your craft.
Impeccable communication and manners
inspire trust and confidence. Any newbie that acquires this skill set
can outsell a seasoned grouchy veteran. We saw it happen in a luxury
car dealership, where a newbie (just hired/first time in car sales)
outsold everyone on the floor in her first week on the job, because of
her cheerful demeanor and impeccable manners.
In luxury real estate one of our clients
was given a prestigious listing because of his manners and impeccable
follow-through. For this seller, impeccable manners made the difference
between choosing him over three other seasoned competitors.
One of our friends in Napa, California
worked for one of the premier wineries as a host and event coordinator.
At one of the wine events, a dignitary from another country noticed his
skills and asked if he would be willing to become the head butler in
their embassy in Washington. Delighted with this opportunity, he
accepted, and promptly enrolled in butler school. Now he runs the
embassy's social events and is their liaison for the other embassies.
So now we have completed this article
series. We discovered one of the most important universal principles
that must be applied in your luxury real estate marketing practice if
you sincerely desire to gain or sustain market leadership (be “Top
Dog”). Here is a final recap:
Determine what feeds the soul of your client (Part 1)
Adopt what we call the “Objective Luxury Real Estate Agent Mindset" (Part 3)
Clear your mind of envy (Part 4)
Acquire impeccable manners (Part 5)
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