Authenticity, in communicating your
personal or company branding through luxury real estate website design
is paramount! Your colors need to be authentic not only in expressing
your personal preferences but also in reflecting your local environment.
For example, if you use a photo of a beach in the Bahamas to represent
your New England shoreline, the colors of the sand and the ocean will
portray an unauthentic marketing message.
For our clients', the market leading
team of Neena Rodgers and Diana Burton, it was important that we
researched and found the right image of a Chesapeake Bay oyster to
incorporate into their brand identity. Connoisseurs of oysters would
have spotted the difference immediately, if we used a non-local oyster.
Of course, for research purposes, these ladies treated us to some of the
best oysters we have ever tasted, harvested that morning, when we
visited them in Virginia.
Inspired by the local natural colors
that reflected the Virginia luxury waterfront lifestyle we chose a color
palette and brand theme that also reflected the personalities of these
accomplished professionals who represent well over 50% of all top tier
listings in their area. Had we used an oyster from another locale for
the color scheme, the “DNA” of their brand identity would have been
completely different and unauthentic.
Rodgers & Burton Brand Identity Color Palette
Check out the difference between the
Virginia Chesapeake Bay Oyster color palette and the palette from
oysters from another locale depicted below.
Chesapeake Bay Oyster Color Palette
Other Oysters- Not Virginia Chesapeake Bay Oysters
Other Oysters Color Palette
If you have not already done so, we encourage you to read the entire
series that was inspired by a behind-the-scene tour of our Santa Barbara
Natural History Museum.
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