Wednesday, September 12, 2012

Does Your Website Home Page Capture Attention and Draw Traffic?

The design of the home page of a luxury real estate marketing website should have a wow factor. The best global luxury retail brands understand this principle when they design their store front windows. The goal:capture attention-draw traffic into the store!

Whenever we are in Beverly Hills, we take the time to study the store front windows. In the window display depicted above, the handbag appears to be hung on a branch. However, the tree is actually a photograph that creates this optical illusion in the window of the Louis Vuitton store.

You can spin your wheels and waste valuable time in social media in blogging and in search engine marketing that drives traffic to your website if your website does not capture their attention immediately. Take a lesson from the top luxury brands and make sure that your website visitors feel compelled to enter your store and shop. Does Your Website Home Page Capture Attention and Draw Traffic?


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