Monday, May 14, 2012

Marketing Luxury Real Estate: The Ultimate Service- Providing Peace of Mind

Recently we were reading some of our clients’ testimonials, and one of them inspired this post. Here is a direct quote, “This individual (agent) is truly a professional who can manage all the details involved in selling my home, and does it so effortlessly that I never had to worry about a thing.”

Given the rapid rate of our lives, we all want someone who gives us service at the level where we do not spend time worrying. Worry is defined as: “ thoughts, images and negative emotions in which mental attempts are imagined and discussed to avoid anticipated potential threats.”

What is peace of mind? The dictionary defines it as: “The absence of mental stress or anxiety, and the presence of serenity, calm, quiet, comfort of mind. That is exactly what a buyer/seller wants when working with you.” Ultimately, they are signing with you because they feel that you will provide them with a seamless flow in reaching the grand finale of selling or buying a house.

How valuable is peace of mind? It is so valuable that many agents who give this type of service are given a constant stream of referrals. And, in many cases their clients are also giving them a closing gift.


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