The Language of Luxury: Luxury Real Estate Marketing Tip: Luxury is a Pink Jellyfish

Tuesday, July 27, 2010

Luxury Real Estate Marketing Tip: Luxury is a Pink Jellyfish

It is truly important, as a luxury real estate marketing professional to examine and re-examine the meaning of luxury itself. Like beauty, luxury is in the eyes of the beholder. What we so often take for granted is the abundance of free experiences available to us, especially via the internet, experiences that are true luxuries. The wealth of free information that is literally at our fingertips is astonishing.

For example, some many consider it a luxury to visit the Monterey Bay Aquarium in Monterey Bay, California. The cost is $29.95 for adults and 17.95 for children (3-18). Students get a slight discount. Of course, there is the cost of getting there, if you do not live close by.

But, you can “visit” the aquarium for free via several live web cams (cameras) whenever you wish. There is a kelp cam, a penguin cam, an outer cam and a wading bird cam that features pink flamingos. Did you know that flamingos are only as pink as the food they eat or that penguins “fly” under water faster than some fish?

The Monterey Bay Aquarium was the first aquarium to rescue a great white shark. They were able to keep it in captivity for 175 days until it became too dangerous for the other fish there. You can learn all about this on their website and watch videos about the shark on their You Tube channel.

Nature, the TV channel, produced a special presentation documentary on the aquarium featuring the great white shark and jellyfish. The aquarium has one the most extensive jellyfish collections in the world. They actually breed these exquisite creatures to populate the ongoing exhibit.

Take the time to ponder what luxury means to you. Ask your clients as well. You may be surprised to find that many high net worth individuals consider life’s simple pleasures to be among their most cherished forms of luxury.