Are you staying in touch with your clients after the sale? Staying in touch does not mean boring them with articles about recent real estate related court cases, the real estate market report for their area, the current loans rates, or telling them to change the batteries in their smoke alarms. Boring, canned, impersonal e-newsletters just do not cut it anymore with web-savvy clients and friends.
Your communications must be about the things that people value. Moreover, they must be about the things that a particular person values. For instance, if your latest sale was to a golf afficionado, have your assistant cull news items relating to golf. It can be done easily by using Google and subscribing to "golf alert". Periodically, these can be sent to your golfing friends, with a personal message from you. Next time they are asked for an agent by their friends, guess who they will refer to?
Your communications must be about the things that people value. Moreover, they must be about the things that a particular person values. For instance, if your latest sale was to a golf afficionado, have your assistant cull news items relating to golf. It can be done easily by using Google and subscribing to "golf alert". Periodically, these can be sent to your golfing friends, with a personal message from you. Next time they are asked for an agent by their friends, guess who they will refer to?
Consistent, personalized one-on-one communication is an art form that most time-starved luxury real estate marketing professionals have neglected. Yet, if you could quantify the results of personal communication in terms of referrals and listings you would think twice about doing it more often.
What are some of the methods that you use to stay in touch?
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