This is part fourteen of our blog series entitled: Real Estate Agent Personal Branding: Learning form American Idol. It is a fun and easy way to learn the principles of personal branding. You do not have to be an Idol fan to enjoy!
Reclaiming Your Brand Signal
As a luxury real estate marketing professional have you ever experienced the feeling when you are right on your personal brand signal? Have you ever experienced the discord of being “off-key”?
Lil Rounds has been struggling for the past three weeks on American Idol. She has a major talent and a unique style. But, she has lost tract of her distinctive sound. you”. Last week, she sang/imitated Tina Turner's signature song, "What's Love Got to Do With It?" Here's what the judges had to say: Simon told Lil "It's literally like we have lost you". The new judge, Kara said, “We still haven't seen you leap from a singer to an artist”.
Now, this is not a bad thing! Sometimes you need to experience the discomfort of being off signal to more clearly define who you are and what you stand for. As long as Lil doesn’t implode and uses this to hone her brand signal instead, she will re-emerge and have a personal triumph.
Obviously, her fans are rooting for her to reclaim her brand signal. She was in the bottom three last week which meant she is in danger, but she survived. Judge Randy says, “You are a mad talent”.
Personal branding for real estate agents is not just about getting a new look or a new website. It is all about finding your authentic brand signal and projecting, broadcasting your singular signal to your ideal clients. It is about accelerating the speed of trust in new business relationships. It is also about articulating your distinct brand signal in such a way that you make it easy for another to talk about you to others. Facilitating word-of-mouth advertising is essential!
If you find yourself, lost and “singing off-key” and not being “on-signal” realize that at the root of this is trying too hard to please other people, the judges in your life. Define who your ideal client is. Realize that your ideal clients, just like Lil’s fans, are rooting for you to be your authentic self, at ease with yourself. Hone your signal by sensing the difference in how you feel when you are on or off-signal then leap from agent to super-star agent!
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