Photo by Sbuckley
In
marketing luxury real estate, as with all professions and businesses,
market leaders who face stiff competition from challengers need to
continuously refresh their brand to stay current and relevant. With
fierce competition from the X-Factor and The Voice for top-of-mind
status, American Idol has set a great example of this vital principle of
market leadership.
If you
are a fan of American Idol you may have noticed that there was something
conspicuously absent from their tried and true formula of the past
twelve years. This year you saw very few (rarely) funny auditions of
contestants that have no voice whatsoever let alone the rest of the
package.
Instead,
as a viewer, you became privy to more of the behind the scenes
decision-making stories from the judges and many more auditions of the
promising artists. Bringing in Harry Connick, Jr. as a judge and moving
Randy Jackson to mentor were two other adjustments to the formula.
As a
result, the TV audience is much more engaged as silent participators in
the process of culling the list for the best talent. This manifested in
a record number of votes for the artists. Not bad for a show that is
thirteen years old!
Market
leaders in luxury real estate, take heed! To stay on top you must
continuously refresh your brand. Because, if you snooze, you lose!
Written by Ron & Alexandra Seigel-
ABOUT: Napa Consultants, International
is the leader in brand strategy for the luxury real estate industry.
They work exclusively with professionals who are
passionate about gaining or sustaining market
leadership. With an expertise in personal
branding, company branding, luxury real estate website
design and social media marketing they help their
clients become the breakaway brand in their
marketplace.
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