Leonardo Da Vinci, Self Portrait, The original Renaissance Man
At an
accelerated pace, technology has consumed far too much time and energy
for most luxury real estate marketing professionals. Let us regain some
perspective on this ever-pervasive fact of modern life. After so much
retooling, it is now time to rethink and re-invent YOU!
The
Renaissance was considered one of the most explosive periods of change
in human history. Due to the availability of paper and the invention of
metal movable type the dissemination of ideas sped up faster than was
ever thought possible. Today,, the internet is having a similar impact
on our lives. But, have you had time to rethink and reinvent yourself
as the person who is the master of the new tools and not as the slave to
them? Could it be time for a Renaissance or rebirth in your life?
Recently,
we encountered three rounds of annoying menus in a voice mail maze,
while attempting to make airline reservations. Then, after a
fifteen-minute wait, we were connected to a customer service
representative who spoke incomprehensible English. Does this sound
familiar? Think about the cumulative effect of millions of people
encountering similar situations!
Then we discovered a website called GetHuman.com.
This site offers, “Shortcuts through the phone maze, expected wait
time, as well as support ratings”. What a relief from the tedium of
voice mail!
This
experience sparked our thinking about the overwhelming need for luxury
real estate marketing professionals to GET [MORE] HUMAN in the way they
do business and less reliant on technology. But, this requires
rethinking and reinventing YOU.
Written by Ron & Alexandra Seigel-
ABOUT: Napa Consultants, International
is the leader in brand strategy for the luxury real estate industry.
They work exclusively with professionals
who are passionate about gaining or
sustaining market leadership. With an expertise in
personal branding, company branding, luxury
real estate website design and social media
marketing they help their clients become the
breakaway brand in their marketplace.
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